Understanding Investment Strategies

The idea of investments can be overwhelming if you’re unfamiliar with the types of strategies. Investors, or prospect investors, must consider whether they are interested in investing in stocks or long-haul investing, the level of investment risk with which they are comfortable, and what their long-term and short-term financial goals are. All of these aspects have an impact on the strategy the investor will use.


There are four common types of investment strategies: Value, growth, small cap, and socially responsible. It’s best to get a high-level view of each prior to making a commitment.

  • Value Investments: The buyer knows the true value of the investment but only invests when the price is right (or on sale).
  • Growth Investments: The investor only invests in companies who are showing signs of potential or above-average growth.
  • Small Cap Investments: This type of investment is reserved for investors who are interesting in purchasing stock in publically traded companies where the stock price is high but there is only a small number of available shares.
  • Socially Responsible: This investment strategy, also known as green investing, means the investor will avoid investing funds in any industries or organizations that may negatively affect the environment or other people.


Regardless of your financial investment strategy choice, it is important to do your research, ask questions, and understand any risks. Financial education leads to financial wellness. If you are interested in further improving your financial wellness, EmployeeMoney can help! By utilizing our fixed interest, unsecured loan, employees are able to cover the costs of unexpected expenses in an affordable and responsible manner. Contact EmployeeMoney to find out more.